Website visitors download items from your website for their convenience every day. In return they give you their contact details, which can be considered as leads. A download form is therefore one of the most important lead generators in your organization.
Almost every website offers downloads such as reports, product description, videos, presentations and applications. They are offered to inform, to support and to entertain your target audiences which creates value and will help visitors in achieving their goals. In return you ask the visitor to give his contact details.
This data will be stored in Audience Manager, a CRM system or another database in order to flow into the sales process. At the same time you can track which downloads are most popular and therefore bring the most value to your visitors. That information can be used to optimize your download content.
When the visitor is known while browsing your website, you can improve the experience of the visitor by pre-filling the download form. The visitor will only have to fill in specific details or the form will not even be visible. When using Audience Manager or another database where customer data is stored, the visitor's data can be pre-filled. To increase the security on your downlolad form you can also add a captcha field. Download the Audience Manager Integration eXtension for pre-filling of fields and for captcha capabilities.