SDL Tridion delivers fully integrated customer engagement strategy with launch of unified online marketing suite
SDL Tridion, leader in global Web Content Management (WCM), today announces the launch of SDL Tridion 2009, a unified online marketing suite providing a complete end-to-end solution for customer engagment. The platform will allow marketers to creat and deploy fully intergrated campaigns incorporating customer managemnt and interaction, mulit-channel marketing and web content management.
SDL Tridion 2009 to provide industry's most comprehensive web marketing and WCM platform
Providing users with a single interface from which to deploy global campaigns, SDL Tridion 2009 removes the manual processes associated with coordinating muli-channel campaigns in multiple languages. Its taxonomy and content classification capabilities will allow all web content to be categorized through a tagging system, enabling visitors to view relevant content through an intuitive navigation system.
The customer intelligence element of the suite enables sophisticated content personalization through visitor tracking and segmenting. Both identified and anonymous visitors may be profiled to ensure that only pertinent web content is delivered on each visit to the sit. Simultaneously, the multi-channel marketing capabilities combine fully with the audience management capabilities of the suit to ensure that personalized content is delivered across all online and offline marketing collateral. Outbound Email 2009 is also integrated with the audience managemnt system to eliminate the time-consuming process of importing and exporting date between seperate marketing tools. Response rates, such as click-throughs, are monitored and this data is automatically used to update the customer intelligence module for future communications.
Rhodia, the international chemical company, is on of the first SDL Tridion customer to implement SDL Tridion 2009. Emmanuel Gah�ri, external Internet consultant at Rhodia: " Executing global campaigns with a strong local feel is very important to our line of business. SDL Tridion 2009 has allowed us to streamline internal processes, refocus competencies and reduce IT operational involvement to a minimum. This release will pay a key role in meeting our global marketing objectives while keeping operational cost at a minimum."
SDL Tridion 2009 is the result of our continuous effort to align our offering with market drivers and users requirements. SDL Tridion is a unified online marketing suite, combining the power of leading WCM functionality and true online marketing capabilities.
SDL Tridion 2009 unifies the four solid pillars of today�s business success:
- Web Content Management
- Multi-channel Marketing
- Visitor Intelligence
- Customer Interaction
Audience management, email marketing, integration with offline channels and improved customer interaction are all part of the SDL Tridion product portfolio giving marketers the best unified platform to reach their marketing objectives.
For a more extensive read on what's new in SDL Tridion 2009, visit the what's new section on our website.
What's New in SDL Tridion 2009 document